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PRODID:-//SUCCESS Activity//iCal4j 1.0//EN
VERSION:2.0
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTAMP:20261017T001354Z
DTSTART:20261027T153000
DTEND:20261027T170000
SUMMARY:“Building Brand Presence in ASEAN: E-Commerce and Branding Strategi
 es for Hong Kong SMEs”
UID:b05089b7-b43e-4f70-b3fa-85df2c0235d9
LOCATION:Support and Consultation Centre for SMEs of the Trade and Industry
  Department (SUCCESS)\nRoom 1301\, 13/F\, Trade and Industry Tower\, 3 Con
 corde Road\, Kowloon City
DESCRIPTION:Organiser: Support and Consultation Centre for SMEs of the Trad
 e and Industry Department (SUCCESS)\nSpeaker:\nMr Bryan Ong\n- Vice Chairm
 an\, Malaysia Cross Border E-Commerce Association\nMr Victor Chow\n- Head 
 of Sales\, 91APP and Vice Chairman\, Hong Kong Federation of E-commerce\nM
 r Joseph Yuen\n- Chairman\, Hong Kong Federation of E-commerce
X-ALT-DESC;FMTTYPE=text/html:<p style="font-size: 16px\;">\n	Content:<br>\n
 	<br>\n	<strong>Topic:&nbsp\;<span style="font-family: Helvetica\, &quot\;
 Myriad Pro&quot\;\, Arial\;">&quot\;</span></strong><strong>Building Brand
  Presence in ASEAN: E-Commerce and Branding Strategies for Hong Kong SMEs<
 /strong><strong><span style="font-family: Helvetica\, &quot\;Myriad Pro&qu
 ot\;\, Arial\;">&quot\;&nbsp\;</span></strong><span style="color: rgb(0\, 
 0\, 255)\;">&nbsp\;</span></p>\n<p style="font-size: 16px\;">\n	<br>\n	<sp
 an style="font-family: Helvetica\, &quot\;Myriad Pro&quot\;\, Arial\;">Wit
 h the rapid rise of the digital consumer market in ASEAN\, building strong
  brand awareness has become the key for Hong Kong SMEs to expand into the 
 ASEAN market\, as well as to stand out and achieve sustainable growth ther
 e. In this seminar\, ASEAN e-commerce experts and industry leaders are inv
 ited to provide an in-depth deconstruction of brand positioning\, platform
  ecosystems\, and consumer psychology in popular markets such as Malaysia\
 , Singapore and Thailand. The seminar will also analyse how to leverage di
 fferent cross-border resources to expand into the ASEAN market\, with a vi
 ew to assisting the SMEs in establishing the influence of Hong Kong brands
  in the ASEAN region in a highly efficient and cost-effective manner.</spa
 n><br>\n	<br>\n	This seminar is one of the seminars under the SME Service 
 Centres&#39\; &quot\;4-in-1&quot\; Seminar Series.<br>\n	&nbsp\;</p>\n<p s
 tyle="font-size: 16px\;">\n	Language: Cantonese&nbsp\;<br>\n	&nbsp\;</p>\n
 <p style="font-size: 16px\;">\n	Speaker:</p>\n<ul style="font-size: 16px\;
 ">\n	<li>\n		Mr Bryan Ong</li>\n</ul>\n<div style="font-size: 16px\;">\n	-
  Vice Chairman\, Malaysia Cross Border E-Commerce Association</div>\n<ul s
 tyle="font-size: 16px\;">\n	<li>\n		Mr Victor Chow</li>\n</ul>\n<div style
 ="font-size: 16px\;">\n	- Head of Sales\, 91APP and Vice Chairman\, Hong K
 ong Federation of E-commerce<br>\n	<ul>\n		<li>\n			Mr Joseph Yuen</li>\n	
 </ul>\n	<div>\n		- Chairman\, Hong Kong Federation of E-commerce</div>\n</
 div>\n<p style="font-size: 16px\;">\n	<br>\n	Registration: Interested pers
 ons are welcome to participate in this seminar.<br>\n	<br>\n	<a href="http
 s://www.success.tid.gov.hk/success_enews/flyer/Flyer_20261027_Eng.pdf" tar
 get="_blank"><u><font color="#800080"><strong>Download details</strong></f
 ont></u></a></p>
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