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Seminars / Workshops

SUCCESS regularly organises seminars and workshops to disseminate useful business information. All SMEs and business start-ups are welcome to join. For enquiries, please contact SUCCESS at 3403 6111.
The following are upcoming seminars / workshops for online registration. Please select the activity you wish to join by ticking in the relevant box and press the "Submit" button. Successful registrants will be notified by email.
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Face-to-face
2026-10-27 “Building Brand Presence in ASEAN: E-Commerce and Branding Strategies for Hong Kong SMEs”
  • Seminar: “Building Brand Presence in ASEAN: E-Commerce and Branding Strategies for Hong Kong SMEs”
    Description:

    Face-to-face

    Content:

    Topic: "Building Brand Presence in ASEAN: E-Commerce and Branding Strategies for Hong Kong SMEs"  


    With the rapid rise of the digital consumer market in ASEAN, building strong brand awareness has become the key for Hong Kong SMEs to expand into the ASEAN market, as well as to stand out and achieve sustainable growth there. In this seminar, ASEAN e-commerce experts and industry leaders are invited to provide an in-depth deconstruction of brand positioning, platform ecosystems, and consumer psychology in popular markets such as Malaysia, Singapore and Thailand. The seminar will also analyse how to leverage different cross-border resources to expand into the ASEAN market, with a view to assisting the SMEs in establishing the influence of Hong Kong brands in the ASEAN region in a highly efficient and cost-effective manner.

    This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.
     

    Language: Cantonese 
     

    Speaker:

    • Mr Bryan Ong
    - Vice Chairman, Malaysia Cross Border E-Commerce Association
    • Mr Victor Chow
    - Head of Sales, 91APP and Vice Chairman, Hong Kong Federation of E-commerce
    • Mr Joseph Yuen
    - Chairman, Hong Kong Federation of E-commerce


    Registration: Interested persons are welcome to participate in this seminar.

    Download details
    Date / Time:
    27 October 2026 (Tuesday), 3:30 - 5:00 p.m.
    Venue: Support and Consultation Centre for SMEs of the Trade and Industry Department (SUCCESS)
    Room 1301, 13/F, Trade and Industry Tower, 3 Concorde Road, Kowloon City
    Fee: Free of Charge
    Organiser: Support and Consultation Centre for SMEs of the Trade and Industry Department (SUCCESS)
Last Review Date : 26 February 2016